What we do at NBS...
From the brands we stock to the way we pack your orders, sustainability guides everything we do. We believe in doing parenting a little more naturally, and that means making conscious choices every step of the way.
We’re a small team with big goals. And we’re learning all the time. Whether it’s how we choose the brands we stock, who we work with behind the scenes, or how we ship your orders - we know it’s the small everyday actions that add up.
Sustainability Comes as Standard
Every product and brand we stock goes through a careful approval process. From sustainable business practices to planet-friendly materials and product longevity - they have to meet our standards before they make it to our shelves.
Small steps to
sustainable parenting
Make simple, thoughtful choices that add up over time and help protect the world your little one will grow up in.
Buy only
what you need
Support brands that care
Pick sustainable materials
Shop and sell preloved
Sustainability Comes as Standard
Every product and brand we stock goes through a careful approval process. From sustainable business practices to planet-friendly materials and product longevity - they have to meet our standards before they make it to our shelves.
Preloved
Marketplace
We want to make it really easy to give your Natural Baby Shower pieces a second life. Extending the lifecycle of your items through our secondhand marketplace means that they’re in use for as long as possible - saving the precious resources of our world.
Our Story: Best for Baby since 2007
We’ve come such a long way together, and it’s a good time to stop and reflect on our many successes, as well as the many challenges we’ve had to overcome to get here.
We choose only the gentlest, safest products to give every baby the best start in life.
We’re here for you with expert advice, helpful guides, and products parents can trust every step of the way.
We put sustainability first, offering eco-friendly choices that care for the world they’ll grow up in.
